Acta est fabula, the game is over! By means of regulation 1400/2000, Mario Monti, member of the European Commission has permanently freed the driver from the manufacturer’s hold. From now on after purchasing a vehicle, the private driver as well as the business driver can decide themselves on maintenance and repair of his / her ownership. By means of this regulation the liberalisation of the European market has finally penetrated the automotive branch.
We are used to making a choice in the many vendors of products and services such as energy, clothing and food ourselves. This is why we, as drivers, are capable to continue being mobile by means of the support we select ourselves. This offers a perspective for brand independent sellers of products and services with regard to after-sales. All because individual mobility is a supreme good in our society.
Due to ongoing developments, the automotive branch experiences a new classification of various vendors, clear segmentation and specialisations. In the exact same manner we have become accustomed to in other branches. By means of instruments as price, quality, assortment and place of business. This is exactly why where there is room for different labels, which might be competitive, but most certainly are complementary as well.
Intention
The Alwaysbemobile Company is a company which develops and facilitates retail formulas for the after-sales market of all sorts of vehicles. The company solely operates as a supporting system. The starting point is to introduce separate labels into the market for all market segments and target groups. By varying aspects such as quality, price level and service, it is possible to bring new profiles and formulas.
It is not the intention to only introduce new franchise organisations, but also to keep individual drivers mobile. From this point of view, the market requires diversity and innovation. The answer to this is specialisation. This is not a new development. The well-known trendsetters in tyres, car windows, shock absorbers, exhausts and damage repairs have in the mean time been fully accepted.
Set-up
The Alwaysbemobile Company derives its existence from the gap between professionals from the automotive branch and the individual driver. The driver is just a layman when compared to a professional. The laymen wants to continue being mobile, the professional wants to hold on to the customer. The layman looks at the car, the professional looks at the brand. The Alwaysbemobile Company breaks through this difference in a resolute manner.
For partners in business, The Alwaysbemobile Company is the party following up on all secondary operational processes, and the party providing guidance. In addition the certainty of a high quality level is applicable, based on an organisation with qualified employees. Participants will be given the freedom to proceed in accordance with their own insight, and to guarantee mobility for the customer. The only components which are centralised are procurement and administration.
For the driver, The Alwaysbemobile Company is an association promoting the interest of its members. Care and responsibility with regard to the (preventive) maintenance is taken over by the participating parties. Via a Call Centre, members are put into contact with the correct partner. The correct partner is by definition a specialist. With a service level that fits the customer’s requirements. Possibly even including a collect and delivery service.
Procedure
The Alwaysbemobile Company does not build castles in the air. Craftsmanship, passion and commitment are the pillars of the service. The company is created from Profile Tyrecenter, the first cooperative specialist in the field of tyres and wheels in Europe. The manner in which Profile has developed into the national market leader serves as an example for The Alwaysbemobile Company.
The Alwaysbemobile Company functions as contact centre between the participating companies and the business and private driver. The most important added value for the participants is that the concept allows actual room for hyper specialisation. All overhead is clustered at the head office. The unmistakable plus in strategy, tactics, decisiveness and efficiency immediately translates into a high return.
The customer experiences the advantage of The Alwaysbemobile Company due to the fact that one single contact moment and contact point is sufficient for repair or continuation of mobility. The characteristic of hyper specialisation is that the quality complies with a number of standards. The strength of the combined companies ensures attractive prices. Transparency is increased by the use of modern technology.
Mission
The Alwaysbemobile Company mission is to be market leader in the tyre replacement and maintenance market in all segments (being Car, Van, Bus, Truck, Agriculture, Industry and Earth moving) and to provide an all-round service for private and business road users as a full automotive partner. Based on the strength of its sales concepts and a growing European network of specialists, the organisation is continuously extending its market position. Notwithstanding the growth Profile guarantees a personal relation with the customer, a permanent innovative policy, integral uniformity of all Profile services and formulas, the independence of the organisation and the yield of the associated companies.
Profile
Entrepreneurs who associate with The Alwaysbemobile Company will have the guarantee that the concept offers rooms for individual entrepreneurship and specialisation, based on their own preference. Several labels, each with its own target group, exist within one single organisation. Simultaneously, the individual entrepreneurship is the guarantee for a long-lasting and high quality result. The entrepreneurs ensure progress themselves.
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